Pricing strategy of Southwest airline in the US Essay

Pricing strategy of Southwest airline in the US - Essay Example Due to intense competition from other competitors, Southwest airline should project its image carefully such that it differentiates its services from those of the competitors (Simmons, 2008). It should position itself as a point to point short haul carrier. The airline should offer separate check-in areas that offer snacks, drinks, internet access, nap rooms and even showers. While on board, a seat should be a flat bed seat that can recline to 180 degrees- parallel to the floor and one that can guarantee good sleep. The passengers should be served with menus with wide choices. More so, they should consider offering pre-order services where one can place an order before flying. Entertainment for elite business class should also be exceptional probably with a television fixed to the passenger seat or passenger offered with DVD players at will. In addition, passengers should be availed with internet access such that they can still transact businesses even when on board. Considering that everyone is cost sensitive, Southwest airlines should embrace a pricing strategy that offers competitive prices for its target market. It should not only compete with other airlines, but also with other forms of transport. For instance, a wealthy business executive may have a number of options such as either board a hired aircraft, top of range motor vehicle, or use the airline; all offering similar services, but ends up using the airline after considering the cost factor. However, the airline should ensure that it offers the facilities needed.

Education Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Education - Research Paper Example There are a variety of post reading strategies that will heighten, enrich and refine interest in a specific topic, but the primary objective of post reading strategies is to further clarify and develop interpretations of readings and text, and to aid students recall whatever they have individually developed in their minds after reading a particular text. There are generally four main types of post reading strategies or activities. These are: a) Those provide students with the opportunity to ask questions with regards to assignments or readings. b) Those that concentrate on text structure c) Those that involve peer and classroom review d) Those that extend learning This paper will be based on the following paragraph from the book Tangerine by Edward Bloor: Antoine studied my face. He said, â€Å"You’re Erik Fisher’s little brother?† I tightened up at the sound of Erik’s name. I mumbled, â€Å"Yes.† Antoine said quietly, â€Å"It’s time to sta rt telling the truth, little brother. Do you understand what I’m saying?† I nodded like I understood. But, I didn’t. Not really. Not until he added, â€Å"Don’t spend your life under the bleachers, little brother. The truth shall set you free.† I nodded with real conviction now. ... Activity 1: Web The discussion web is a graphic illustration that helps students prepare for discussions in the classroom (Kinsella & Widener, 2001). In this case, the students will be required to develop a discussion centered on the paragraph drawn from the book that has been mentioned earlier and to primarily focus on the content. The discussion web is geared towards helping the students examine all sides of an issue and understand all perspectives emanating from that particular issue. Your role (the teacher) in this activity will be that of a moderator and an encourager (Behrens & Rosen, 2008). As a moderator, you will help the students to create a topic and stay focused on it. As an encourager, you will help the students engage participants and ensure that they are free to voice their opinions and points of view. Prepare students for listening or reading by establishing a purpose for reading, activating previous knowledge and introducing important vocabulary. After students have read the paragraph, introduce the web by way of a provocative question. For instance, â€Å"was Paul a dishonest person?† 1. Students will be required (in pairs) to discuss the pros and cons of the question and then complete the web as a unit or team. They will take turns filling in as many NO and YES statements as they can generate. 2. Pairs are rearranged into units of four students, who then compare their webs and come up with one answer to the question. 3. The group chooses and records the most appropriate and strongest argument and gives its reasons for that choice. 4. Each group selects a spokesperson to report (in three minutes) the results, and then students with