Socioeconomic effects on children :: essays research papers

When Both Parents are Employed Socio-economic conditions in North America have contributed to the need for dual incomes for families. Economically, â€Å"the number of two parent families below the poverty line would increase to an estimated 78% if they were to become single income families.† (Ontario Women’s Directorate 9) Socially, it was the norm, in the past, for women to stay at home having a more expressive role in the family; taking care of the children and providing emotional support for the family. Presently, women feel that their traditional roles as child bearers and homemakers must be supplemented with a sense of achievement outside the home. Recent studies reflect an increased trend towards the dual income family and projections are for this trend to continue. In 1961, 30% of married women were working; in 1978, 38% were employed; by 1981 50% were working and in 1985, 55% held paying positions outside the home. (Jarman and Howlett 95) In 1961, only 20% of all two parent families were! dual wage families, but by 1986, more than half (53%) of all families were dual earning families. (Ramu 26) In light of the fact that the majority of two parent families in the 1990’s have also become dual wage earning families, it is important to examine the effects of such a phenomenon on society in general and on child rearing in particular. Children acquire their goals, values and norms based on the way that they view or identify with their parents as well as from the quality and amount of care, love and guidance given to them by their parents. Parents who work present a different image to their children than parents who do not work. In addition, wage earners, including parents, must (in most cases), be absent from the home during the day. When considering these modifications to the family dynamics, there is considerable basis for proof that the positive effects outweigh the negative effects experienced by offspring in families were both parents are employed. The working parent occupies an important exemplary role within the family. Working parents often command considerable respect from their children, because they demonstrate the worthy characteristics of industriousness, social compatibility, self reliance, maturity, intelligence and responsibility. Because children identify with their parents, the feedback from such positive influences tends to be positive as well because many of these positive characteristics are imparted upon them.

The Brand Before Revitalization

The brand before revitalization (Part A) Brand: Hui Lau Shan (Local Dessert Chain) History of Hui Lau Shan Hui Lau Shan ( ) is a famous chain of dessert shops based in Hong Kong. It specializes in dessert soups, snacks and desserts. Hui Lau Shan is well known for its use of mango in its products. The first shop opened in Yuen Long, New Territories in the 1960s. It was known for its turtle jelly and herbal teas. However, Hui Lau Shan emphasizes its fruit desserts and snacks. Since the 1990s, the chain has expanded. Moreover, it has focused on the mainland market. LogoHui Lau Shan’s logo is a letterform that is readable. The logo just is the brand`s name, Hui Lau Shan ( ). It is use of Chinese Calligraphy that can show its long history. A majority of herbal tea shops are used to use the same form to design their logo. It is costly to promote its brand because there is a heavy visual competition. On the other, the use of Chinese calligraphy may be too old fashioned for young cust omers. It cannot attract young guy`s attention. However, other desserts shops have realized this truth, such as Honeymoon Dessert ( ). Its logo is more fashionable and seems to be smart.Problems: 1. Use of Chinese calligraphy is old-fashioned design. 2. The logo has never had representative characteristics. Solution: 1. Using a new font style, such as Cooper Black. Cooper Black is commonplace in the food packaging and logo of some food products. It can get up customer`s appetite. 2. Designing a special symbol that is a shape of mango. It is a representation of its mango desserts. Target customers Its target customers are kids and young people who like to eat desserts. When they feel thirsty, they prefer to buy a drink, likes cool mango dessert soup.In the same case, the middle-age people and the elderly will prefer to buy a bottle of water. They don`t like the sweet taste and pay more attention to their health. The brand after revitalization (Part B) Brand: Hui Lau Shan (Local Desse rt Chain) Logo and logotype: First of all, I select the use of combination mark that includes symbol and logo. The left logo (Chinese version) has a shape of mango that can gain the label effect. Everyone would realize that its mango desserts are well-known and delicious. Then, I use the font style likes Cooper Black as it is commonplace in package of food products. Since 1960† shows customers that it was a long history firm. Secondly, the right that is logotype (English version) also is two shapes of mango. It gets the label effect too. The special font style can catch young customer’s attention since it is new and unique. Taglines: The first tagline is â€Å"best mango in town† that claims that the best mango desserts are totally in Hui Lau Shan. If you want to taste the best, you have to come to Hui Lau Shan. The second is â€Å"sweet is life† that wants to promote the dessert culture. It says that eating desserts become your custom. It may like coffee culture and become a trend. Re-positioning:In order to attract more young guys, I decided to change the old-fashioned style. I prefer to use cartoon characters in some applications, such as business card, cup, paper napkin, etc. It also determined to focus on its mango desserts (main product). The signature color is yellow that is the color of mangos. The typeface is Cooper Black. Application strategy: I am going to use the new logo and logotype in business card, cup, paper napkin and making up the stores. I also designed several mango cartoon characters. They are pretty cute and active. They contribute to a fresh and younger image, and they can attract the attention of kids.Moreover, I would promote the revitalized brand through TV advertisements, promotions. At the first day, I would put a full page advertisement in the newspapers in Hong Kong. After, we will give customers some coupons and â€Å"buy 1 get 1† promotion. Conclusion: Hui Lau Shan will become a new dessert cha in and be more famous in Hong Kong. In the visible future, I can see it will be the best mango desserts store in Hong Kong. It is because it more focuses on its mango and invents many new mango desserts. It has a fresh image and become more pleasing to the eyes. It help young people to accept an old shop in Hong Kong.

How Does The Media Portray Happiness - 1197 Words

How does the media portray happiness? How subjective is happiness? Statistics The media creates a false representation of happiness. It teaches us that in order to be happy, rather than valuing what really matters such as family, we are taught that valuing material goods will make us happy. People want to be happy but they don’t know how to achieve this so they turn to the media to guide them. Being exposed to media influences our perspective of who we are, who we want to be and what we should buy, all in order to be happy. The more that people are exposed to media, the higher they prioritize material goods. Advertisements are a huge contributor to this happiness ideal, with the use of celebrities, In today’s society, we value material goods over a simple life. The development of society Happiness is defined as a subjective form of well-being, both as an emotion and a satisfied outlook of ones life. During the 1960s and 1970s emerged the social and environmental movements. This put a great amount of pressure on businesses and changed the way they approached consumers. Consumers began to realize the power they had within businesses and used this to demand social change. It was in 1995 when Shell made a decision to dump a 14,500-ton oil platform into the North Sea that†¦ After this, businesses had to prove to consumers that they were socially responsible. For years brands have marketed their products in alignment with our values such as family, money andShow MoreRelatedLove As A Young Adult906 Words   |  4 Pagesour American culture has. Some background on love in other cultures with variety of definitions for love is the culture European, Latin, Arab and many more. The one that matter to me the most is how the American culture portrays love, since the American culture is my culture. American culture portrays love to be perfect mostly in movies. 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